Person And Century

For 43 years of the management rabbi Menachem-Mendl Shneerson was able to approach to Jewry more people, than all religious heads of present generation taken together. His methods were absolutely innovative, earlier unprecedented in the Jewish organizations. Rebe used, apparently, all opportunities, technologies, press, public influence to achieve what he has achieved. The dying Chassidic movement exsanguinated, appear, has turned to powerful force which influence is felt with millions people. Rebe has constructed a unprecedented network of branches Habada all over the world. Thousand of his followers have parted in all corners of the ground, and as one of the largest Israeli rabbis was expressed: « Wherever you have arrived, you will meet two things - coca-cola and Chabad. And even  where there is no coca-cola, there is Chabad ».

By means of this book we shall try to understand dynamics of this process, to tell about the great person and his time.